Pressing Ahead: How Pressbell's Custom E-Commerce Engine Revolutionized Grocery Delivery in India
The company’s aim was to deliver fresh grocery items at best prices and in the fastest possible time to its customers. Working in the hyper local quick commerce space where delays are detrimental, the firm wanted to streamline its processes, process and manage orders quickly and efficiently to meet the demands of its growing customer base. Pressbell wanted to build a robust online platform in a cost effective manner. The idea was to start delivering in the state of Goa and then expand its services nationwide.
Pressing the tech advantage
Anklytics with its in-depth knowledge of technology and IT consulting was the right partner for Pressbell. After exploring existing e-commerce platform builders, a decision was taken to develop a custom e-commerce engine. This would give Pressbell complete control over the data and functionality.
Custom requirements
An e-commerce platform
A bespoke customer-facing web app was built to allow customers to make purchases, track orders, browse categories and make payments. The online payment system was integrated using our payments partner Razorpay.
A CRM and admin dashboard
A custom CRM and admin dashboard was developed to manage backend activities such as order management and dispatching, tracking customer purchases, viewing cart items, managing products and applying discounts, tracking stocks and inventory.
The website went live within 3 months. Further features were added subsequently following an agile approach over a period of 1 year.
Riding the pandemic wave
Since launch Pressbell has seen:
Customers
Active Users
Orders
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